Month: January 2018

Vehicle Graphics or Vehicle Wraps: Which is better for Business?

Many business owners think that vehicle graphics are the smarter investment because of its initial low cost. But when not properly installed and designed to be memorable, the chances of getting your fleet noticed drops considerably. It’s just wasting your ad dollars, right? Surely, both have their own pros and cons. But when it comes to success and cost-effectiveness, which is better for your business?

First, let us define one from the other. Video Graphics include the client’s logo, phone number, website or locations in contour-cut lettering, applied to a part of truck, van or car. They may also involve contour-cut shapes and objects to promote products, services or the brand itself. The key to being successful in graphics is great layout and correct placement.

On the other hand, Vehicle Wraps refer to the full-color or partial printed vinyl coverings that are installed as cohesive panels to make a unified image or message. They typically include large sweeping graphics, important information and photo images about the client, their brand, products and services.

To help you choose which is better for your business, here are three things you need to consider:

  1. The cost of simple car graphics is about 30 to 50 percent less than that of car wraps. If you are working on a small marketing budget, the former is a great way to make a statement.
  2. How long do you wish to use your vehicle fleets for marketing? Both are durable when installed properly with high quality materials. For short term and midterm performance life, vehicle graphics are the most useful. On the other hand, vehicle wraps have longer lifespans, typically three to five years.
  3. Car graphics offers you the opportunity to advertise, locate and promote your business in the most aesthetic and cost-effective way. But, car wraps magnifies that success by making an impressive statement of your business’ longevity and collective strength. They also allow greater creative flexibility for complex visuals that most logos feature. If you are looking to make maximum impact, vinyl wraps is the way to do it.

Vehicle graphics and vehicle wraps can help your company market your business in the most economical and successful way. Unlike paint jobs, they cost less. A high quality pain job can range between $3000 and $10000, depending on the color and pain shop. On the other hand, high quality vehicle graphics and vehicle wraps can cost around $2500 to $5000, with a performance life of 4 to 10 years.

Between car graphics and car wraps, which is better for your business? In terms of durability, the former offers a much better bang for your marketing dollar. Graphics may cost more, but their chances of surviving is pretty high. They are also hard to miss. They provide a more vivid marketing strategy. Not many people will remember a vehicle with lettering, but 95% notice graphics – which makes the ROI of vinyl graphics the better investment. Letters are nice, but visuals are worth a thousand words.

5 Tips to Make Your Car Graphics Last

Car wraps are increasingly becoming a popular choice for changing your vehicle’s appearance. They do not only make your car stand out from the rest on the road, they also protect it against natural hazards, keeping the original paint job pristine for years. The expected performance life of a quality vinyl wrap ranges between 5 and 7 years. Performance life refers to the time a car wrap looks good and stay adhered to the car. But, how can you make your car graphics last longer?

Here are five tips you should consider to make your vehicle graphics last:

  1. Use the right material. There are various kinds of vinyl in the market – from cheap to expensive. If you are looking to change your vinyl graphics in a year, the cheaper version may be suitable. For the best conformability at installation and longest durability, high quality vinyl should be used.
  2. Prepare your car’s surface. One of the most crucial steps of the installation process is preparing the vehicle’s surface. If your car has wax or polish, the vinyl will stick to it instead of the car. Use a degreaser, such as soap or rubbing alcohol, to clean the surface of your vehicle before wrapping it.
  3. Keep it clean. The sun is not only the enemy of vinyl. Dirt and pollution also affects the wrap. Car wraps and graphics in hotter climates have a rougher life, but dirt build up and pollution fallout also have negative effects on your graphics. Corrosive pollution settling on your car and mixing with the morning dew can cause a rust-like effect on your wrap’s lamination. To avoid this, keep your car clean by washing it regularly.

 As technology advances, the quality of the materials also keeps getting better and better. To install and warrant your vinyl graphics for up to 7 years, be aware of the environmental issues that can degrade the performance life of your vinyl wrap.

  1. Wax it. Are you using a gloss vinyl wrap? If you are, then you should wax it. Wax it by hand, so you don’t snag an edge. Both your paint and your graphics will surely thank you for adding a little protection. For matte finish vinyl, waxing may produce a less desirable result depending on the color. In this case, a spray detailer may be used instead.
  2. Avoid pressure washers. Drive-thru car washes and pressure washers are not good for your car graphics. Instead, take your car to a hand car wash. You can also hand wash it yourself using soap and water.

Getting a car wrap has a number of benefits compared to a paint job. However without proper care, it will not have lasting results. If you want to enjoy a couple extra years of good looking graphics, you should use the right vinyl ready designs and prepare your car’s surface before car wrap installation. Also, keep your car clean after the installation. Wax it and, remember, avoid pressure washers. These five tips will help make your graphics last longer.