Tag: Vehicle Wraps

5 Questions to Be Asked to Find Out How Much Car Wrap Cost

How much does a vehicle wrap cost? This is the question that many designers are asked on a daily basis. If you are new to the industry and do not have an idea on how to price your designs, ask these series of questions to your clients.

  • What is the year, make and model?
    The size and type of the vehicle to be wrapped can greatly affect the price. For instance, a 2-door coupe could cost less than a 4-door sedan. Likewise, cars with complex curves could have more expensive wrap designs than standard vehicles.
  • What is the surface condition?
    If the vehicle is an older model, always ask your clients if there are any peeling or signs of oxidation with the paint. In cases like this, you have to carefully plan the graphics so it will stick properly. Some clients will come to you to design their vehicle wrap to try to fix these issues. However, it will only enhance the issues and make them more noticeable. If you know any body shops, recommend your clients to them.
  • Does the vehicle currently have graphics on it?
    If your client’s car already have graphics on it, ask them to bring photos of the vehicle. Also ask for details on how long the current vinyl graphics has been on, so you can create a design that will overlap the old vinyl completely. If not, then they would need to be removed. Vinyl graphics that are older than 5 years are difficult to remove as they have bonded with the vehicle more.
  • Is the car wrap for personal use?
    If the car wrap is for personal use, it may be made of solid colors. But, other clients may want some significant imagery. That’s why you should always communicate with them. Ask them what they want, so you can make a plan that will meet if not exceed their expectations. Additional items such as antennas, spoilers and grills may also affect the cost of the car wrap.
  • Is it for commercial use?
    A commercial car wrap is not as extensive as a solid change wrap, but that does not mean you should not care much. You still need to carefully plan your design to produce the best quality graphics. This kind of wrap almost always include a design. So, talk with your client about what they want. You can give them advice, but you should also listen to them.

To increase your profits, use vehicle wrap templates. Templates include accurate measurements of vehicles and allow you to work on them, so you can see how they will look before printing and cutting them out. They will save you a lot of time from rework as you can seek for you client’s approval before going to your printer.

Understand the fundamentals of for a good wrap design to improve your layouts and get the maximum impact that your clients want. How much reach your client’s company will get depends on how effective your design is. The more successful designs you can create, the more clients will trust you with their car wrap.

 

Vehicle Graphics or Vehicle Wraps: Which is better for Business?

Many business owners think that vehicle graphics are the smarter investment because of its initial low cost. But when not properly installed and designed to be memorable, the chances of getting your fleet noticed drops considerably. It’s just wasting your ad dollars, right? Surely, both have their own pros and cons. But when it comes to success and cost-effectiveness, which is better for your business?

First, let us define one from the other. Video Graphics include the client’s logo, phone number, website or locations in contour-cut lettering, applied to a part of truck, van or car. They may also involve contour-cut shapes and objects to promote products, services or the brand itself. The key to being successful in graphics is great layout and correct placement.

On the other hand, Vehicle Wraps refer to the full-color or partial printed vinyl coverings that are installed as cohesive panels to make a unified image or message. They typically include large sweeping graphics, important information and photo images about the client, their brand, products and services.

To help you choose which is better for your business, here are three things you need to consider:

  1. The cost of simple car graphics is about 30 to 50 percent less than that of car wraps. If you are working on a small marketing budget, the former is a great way to make a statement.
  2. How long do you wish to use your vehicle fleets for marketing? Both are durable when installed properly with high quality materials. For short term and midterm performance life, vehicle graphics are the most useful. On the other hand, vehicle wraps have longer lifespans, typically three to five years.
  3. Car graphics offers you the opportunity to advertise, locate and promote your business in the most aesthetic and cost-effective way. But, car wraps magnifies that success by making an impressive statement of your business’ longevity and collective strength. They also allow greater creative flexibility for complex visuals that most logos feature. If you are looking to make maximum impact, vinyl wraps is the way to do it.

Vehicle graphics and vehicle wraps can help your company market your business in the most economical and successful way. Unlike paint jobs, they cost less. A high quality pain job can range between $3000 and $10000, depending on the color and pain shop. On the other hand, high quality vehicle graphics and vehicle wraps can cost around $2500 to $5000, with a performance life of 4 to 10 years.

Between car graphics and car wraps, which is better for your business? In terms of durability, the former offers a much better bang for your marketing dollar. Graphics may cost more, but their chances of surviving is pretty high. They are also hard to miss. They provide a more vivid marketing strategy. Not many people will remember a vehicle with lettering, but 95% notice graphics – which makes the ROI of vinyl graphics the better investment. Letters are nice, but visuals are worth a thousand words.

5 Types of Car Graphics for Your Business

Vehicle graphics are a good marketing tool for your business. They are cost-effective and can last up to five years. In short, they are a good marketing investment. However, getting car graphics is not that easy. You need to consider some technical and aesthetic aspects to make sure it’s successful and effective.

There are five types of car graphics that you can use to market your business efficiently. To help you make the best decision to reach your marketing and business goals, here is a comparison guide:

  • Vehicle Wraps
    Vehicle wraps are like very large custom stickers. They are designed and printed digitally using high resolution printers. They are typically made of vinyl, which is then laminated to protect the quality of the print from abrasion and fading. Installed by highly skilled personnel, they have the look and feel of a new coat of paint. Small and large businesses alike use them to convey their brand message. They can also be used for personal purposes to make one’s car more attractive.
  • Rear Window Graphics
    Rear window graphics are like vehicle wraps. They are also custom designed and printed on vinyl using a large format printer. The difference is with the type of vinyl used. The adhesive vinyl in rear window graphics has tiny round holes, which remove 50% of the material. They allow those inside the vehicle to see out, while those outside can only see the graphic design.
  • Magnetic Signs

Magnetic signs are custom designed and printed sheets of flexible magnetic material. They can be applied anywhere in the car, including passenger and driver doors. Oftentimes, this is the starting point to explore the use of car graphics for personal and business purposes. This type of vehicle graphics is simple and affordable.

  • Vehicle Lettering
    Vehicle lettering, also known as cut out graphics, is another popular choice among companies with large fleets of vehicles. They help fleet managers, service professionals and even drivers keep track of individual vehicles through a numbering system. They also allow business owners to include their company names and contact information in the font and color of their choice.
  • Custom Paint
    The last, but definitely not the least, type of car graphics is custom paint. Custom painting is a high end custom paint job that offers a seamless finish – a feat not possible by any other method. However, this is a permanent option. So, there should be no error.

Among the five types of vehicle graphics, car wraps are the most cost-effective and successful marketing tool. They will surely turn heads day and night, building awareness of your brand with every trip. They last longer, too. Made of high quality vinyl materials, they can last between three to five years.

Purchasing car graphics is a long-term investment. Therefore, it should be done with extra caution. How you choose your vehicle graphics provider is important in ensuring marketing success. Always check these three factors – design, print & finishing, and installation – to get the best return for your investment.