Vehicle Graphics or Vehicle Wraps: Which is better for Business?

Many business owners think that vehicle graphics are the smarter investment because of its initial low cost. But when not properly installed and designed to be memorable, the chances of getting your fleet noticed drops considerably. It’s just wasting your ad dollars, right? Surely, both have their own pros and cons. But when it comes to success and cost-effectiveness, which is better for your business?

First, let us define one from the other. Video Graphics include the client’s logo, phone number, website or locations in contour-cut lettering, applied to a part of truck, van or car. They may also involve contour-cut shapes and objects to promote products, services or the brand itself. The key to being successful in graphics is great layout and correct placement.

On the other hand, Vehicle Wraps refer to the full-color or partial printed vinyl coverings that are installed as cohesive panels to make a unified image or message. They typically include large sweeping graphics, important information and photo images about the client, their brand, products and services.

To help you choose which is better for your business, here are three things you need to consider:

  1. The cost of simple car graphics is about 30 to 50 percent less than that of car wraps. If you are working on a small marketing budget, the former is a great way to make a statement.
  2. How long do you wish to use your vehicle fleets for marketing? Both are durable when installed properly with high quality materials. For short term and midterm performance life, vehicle graphics are the most useful. On the other hand, vehicle wraps have longer lifespans, typically three to five years.
  3. Car graphics offers you the opportunity to advertise, locate and promote your business in the most aesthetic and cost-effective way. But, car wraps magnifies that success by making an impressive statement of your business’ longevity and collective strength. They also allow greater creative flexibility for complex visuals that most logos feature. If you are looking to make maximum impact, vinyl wraps is the way to do it.

Vehicle graphics and vehicle wraps can help your company market your business in the most economical and successful way. Unlike paint jobs, they cost less. A high quality pain job can range between $3000 and $10000, depending on the color and pain shop. On the other hand, high quality vehicle graphics and vehicle wraps can cost around $2500 to $5000, with a performance life of 4 to 10 years.

Between car graphics and car wraps, which is better for your business? In terms of durability, the former offers a much better bang for your marketing dollar. Graphics may cost more, but their chances of surviving is pretty high. They are also hard to miss. They provide a more vivid marketing strategy. Not many people will remember a vehicle with lettering, but 95% notice graphics – which makes the ROI of vinyl graphics the better investment. Letters are nice, but visuals are worth a thousand words.