Category: Car Graphics

Vehicle Graphics or Vehicle Wraps: Which is better for Business?

Many business owners think that vehicle graphics are the smarter investment because of its initial low cost. But when not properly installed and designed to be memorable, the chances of getting your fleet noticed drops considerably. It’s just wasting your ad dollars, right? Surely, both have their own pros and cons. But when it comes to success and cost-effectiveness, which is better for your business?

First, let us define one from the other. Video Graphics include the client’s logo, phone number, website or locations in contour-cut lettering, applied to a part of truck, van or car. They may also involve contour-cut shapes and objects to promote products, services or the brand itself. The key to being successful in graphics is great layout and correct placement.

On the other hand, Vehicle Wraps refer to the full-color or partial printed vinyl coverings that are installed as cohesive panels to make a unified image or message. They typically include large sweeping graphics, important information and photo images about the client, their brand, products and services.

To help you choose which is better for your business, here are three things you need to consider:

  1. The cost of simple car graphics is about 30 to 50 percent less than that of car wraps. If you are working on a small marketing budget, the former is a great way to make a statement.
  2. How long do you wish to use your vehicle fleets for marketing? Both are durable when installed properly with high quality materials. For short term and midterm performance life, vehicle graphics are the most useful. On the other hand, vehicle wraps have longer lifespans, typically three to five years.
  3. Car graphics offers you the opportunity to advertise, locate and promote your business in the most aesthetic and cost-effective way. But, car wraps magnifies that success by making an impressive statement of your business’ longevity and collective strength. They also allow greater creative flexibility for complex visuals that most logos feature. If you are looking to make maximum impact, vinyl wraps is the way to do it.

Vehicle graphics and vehicle wraps can help your company market your business in the most economical and successful way. Unlike paint jobs, they cost less. A high quality pain job can range between $3000 and $10000, depending on the color and pain shop. On the other hand, high quality vehicle graphics and vehicle wraps can cost around $2500 to $5000, with a performance life of 4 to 10 years.

Between car graphics and car wraps, which is better for your business? In terms of durability, the former offers a much better bang for your marketing dollar. Graphics may cost more, but their chances of surviving is pretty high. They are also hard to miss. They provide a more vivid marketing strategy. Not many people will remember a vehicle with lettering, but 95% notice graphics – which makes the ROI of vinyl graphics the better investment. Letters are nice, but visuals are worth a thousand words.

5 Tips to Make Your Car Graphics Last

Car wraps are increasingly becoming a popular choice for changing your vehicle’s appearance. They do not only make your car stand out from the rest on the road, they also protect it against natural hazards, keeping the original paint job pristine for years. The expected performance life of a quality vinyl wrap ranges between 5 and 7 years. Performance life refers to the time a car wrap looks good and stay adhered to the car. But, how can you make your car graphics last longer?

Here are five tips you should consider to make your vehicle graphics last:

  1. Use the right material. There are various kinds of vinyl in the market – from cheap to expensive. If you are looking to change your vinyl graphics in a year, the cheaper version may be suitable. For the best conformability at installation and longest durability, high quality vinyl should be used.
  2. Prepare your car’s surface. One of the most crucial steps of the installation process is preparing the vehicle’s surface. If your car has wax or polish, the vinyl will stick to it instead of the car. Use a degreaser, such as soap or rubbing alcohol, to clean the surface of your vehicle before wrapping it.
  3. Keep it clean. The sun is not only the enemy of vinyl. Dirt and pollution also affects the wrap. Car wraps and graphics in hotter climates have a rougher life, but dirt build up and pollution fallout also have negative effects on your graphics. Corrosive pollution settling on your car and mixing with the morning dew can cause a rust-like effect on your wrap’s lamination. To avoid this, keep your car clean by washing it regularly.

 As technology advances, the quality of the materials also keeps getting better and better. To install and warrant your vinyl graphics for up to 7 years, be aware of the environmental issues that can degrade the performance life of your vinyl wrap.

  1. Wax it. Are you using a gloss vinyl wrap? If you are, then you should wax it. Wax it by hand, so you don’t snag an edge. Both your paint and your graphics will surely thank you for adding a little protection. For matte finish vinyl, waxing may produce a less desirable result depending on the color. In this case, a spray detailer may be used instead.
  2. Avoid pressure washers. Drive-thru car washes and pressure washers are not good for your car graphics. Instead, take your car to a hand car wash. You can also hand wash it yourself using soap and water.

Getting a car wrap has a number of benefits compared to a paint job. However without proper care, it will not have lasting results. If you want to enjoy a couple extra years of good looking graphics, you should use the right vinyl ready designs and prepare your car’s surface before car wrap installation. Also, keep your car clean after the installation. Wax it and, remember, avoid pressure washers. These five tips will help make your graphics last longer.

Personalize your Car with Vinyl Ready Designs

Are you considering getting vinyl ready designs for your vehicle? If you are, then you are on the right track. Whether to advertise your business or make your car more attractive, a car wrap can help you achieve your aesthetic and promotional goals. But before you dive into the art of vinyl wrapping, there are a few basic things you need to know first.

  1. What is a car wrap?
    A car wrap is a kind of fitting that appears as the skin of your vehicle. It is commonly made of vinyl, a material so strong and durable it could last up to five years. The vinyl is placed around your car to protect it against abrasion and rocks. A vehicle wrap could include images or details of a company for advertising purposes. You can get vinyl ready designs or custom-made ones.
  2. How is a car wrap made?

Typically, a car wrap is completed in three different stages – design, production and installation. The first stage involves intricate measurement of the vehicle to be wrapped as well as the creation of the exact design to appear on the cover. The second is the production, which is the stage when the cover is actually created. The vinyl graphics will be placed on the wrap and laminated for extra durability. Lastly, it will be installed onto the car.

  1. How long will a vinyl wrap last?

One of the best qualities of a vinyl wrap is its very significant life span. It could remain on your car anywhere between three and five years. Its longevity depends on certain variables, including brand, installation, and wear and tear. A wrap created with long life solvent ink and over-laminated with UV ray protection should last at least three years.

  1. Will a car wrap damage your vehicle’s paint job?

On the contrary, a vehicle wrap can help preserve your car’s original paint. However, different variables may come into play. To make sure, talk with your car graphics provider.

  1. Can vehicle wraps be repaired?
    Another great thing about a car wrap is you can change it anytime you want or need. You can opt for cheaper vinyl designs to change your ad per season or promotion. If the wrap becomes damaged, you can also repair the area without replacing the entire wrap. Unlike paint, it gives your car a breathtaking finish.
  2. What is the difference between partial and full vehicle wraps?
    Vinyl ready designs are available in full and partial wraps. A full wrap, as the name suggests, covers your entire car. A partial wrap, on the other hand, covers less.

Vinyl car wraps provide a barrier of protection that keeps your car’s original paint job pristine for years. Their expected performance life span is between three to five years, if properly maintained. Whether it is for aesthetic or promotional purposes, vehicle wraps are a great investment. For a fraction of a cost of an actual paint job, they could last for a long time.


5 Types of Car Graphics for Your Business

Vehicle graphics are a good marketing tool for your business. They are cost-effective and can last up to five years. In short, they are a good marketing investment. However, getting car graphics is not that easy. You need to consider some technical and aesthetic aspects to make sure it’s successful and effective.

There are five types of car graphics that you can use to market your business efficiently. To help you make the best decision to reach your marketing and business goals, here is a comparison guide:

  • Vehicle Wraps
    Vehicle wraps are like very large custom stickers. They are designed and printed digitally using high resolution printers. They are typically made of vinyl, which is then laminated to protect the quality of the print from abrasion and fading. Installed by highly skilled personnel, they have the look and feel of a new coat of paint. Small and large businesses alike use them to convey their brand message. They can also be used for personal purposes to make one’s car more attractive.
  • Rear Window Graphics
    Rear window graphics are like vehicle wraps. They are also custom designed and printed on vinyl using a large format printer. The difference is with the type of vinyl used. The adhesive vinyl in rear window graphics has tiny round holes, which remove 50% of the material. They allow those inside the vehicle to see out, while those outside can only see the graphic design.
  • Magnetic Signs

Magnetic signs are custom designed and printed sheets of flexible magnetic material. They can be applied anywhere in the car, including passenger and driver doors. Oftentimes, this is the starting point to explore the use of car graphics for personal and business purposes. This type of vehicle graphics is simple and affordable.

  • Vehicle Lettering
    Vehicle lettering, also known as cut out graphics, is another popular choice among companies with large fleets of vehicles. They help fleet managers, service professionals and even drivers keep track of individual vehicles through a numbering system. They also allow business owners to include their company names and contact information in the font and color of their choice.
  • Custom Paint
    The last, but definitely not the least, type of car graphics is custom paint. Custom painting is a high end custom paint job that offers a seamless finish – a feat not possible by any other method. However, this is a permanent option. So, there should be no error.

Among the five types of vehicle graphics, car wraps are the most cost-effective and successful marketing tool. They will surely turn heads day and night, building awareness of your brand with every trip. They last longer, too. Made of high quality vinyl materials, they can last between three to five years.

Purchasing car graphics is a long-term investment. Therefore, it should be done with extra caution. How you choose your vehicle graphics provider is important in ensuring marketing success. Always check these three factors – design, print & finishing, and installation – to get the best return for your investment.